People for Purpose

About This Project
Graphic Design, Print Design, Art Direction, Branding, Copywriting

The brains behind People for Purpose were looking to bring their brand up to date with a total revamp. By keeping the logo simple and recognisable from a distance, we developed an icon that could work in many different ways across a whole bunch of applications. Paired with naturalistic, human-lead photography, we developed a strapline and a strong and emotionally evocative way of communicating with both potential and on-boarding clients.