About This ProjectGraphic Design, Print Design, Art Direction, Digital Design, Branding, Copywriting
We were approached right as the company was ready to relaunch, with the request to help shape the visual communication across every touch point. This meant reworking the existing logo into a more simplified icon that would work across every application. The brand engages with clients who are looking to move up in their lives, both personally and professionally. To reflect this, the updated icon shows both people and growth in an abstracted manner. This new brand has been applied to live events, a website, and to printed collateral.