The Salary Coach offers educational sessions for workers looking to earn more. The problem we faced when working with this brand – how would new users even know this niche existed?

With salaries being an almost taboo discussion in office places, we started a campaign to get people finding out the average salary for their roles across Australia. Users searching for “Average Salary X”, where X was one of our predetermined industries, would be met with one of our paid Google search results.

Here, users would begin the journey on our website to discover if they were earning the same as their associates, and if not, how The Salary Coach could help them achieve their desired salary.