SenseMyFarm came to us with a suite of innovative products to help cattle farmers solve everyday problems on their property. In the nascent stage of their development, SMF were looking for branding to reflect their core values of simplicity and nature, while also creating a catalogue of supporting materials.

This included creating signage, pull up banners, brochures and clothing for in person events, as well as the look and feel of their online presence.

We worked with SenseMyFarm to develop the strategy to position themselves in the market – treat their time & money-saving tools as a form of insurance, rather than just another gadget. After consulting with real farmers, we also brought the copy more in line with what the market would respond to.

To help farmers see the usefulness of SenseMyFarm’s offering, we further developed a calculation tool to let customers know just how much time and money they’d save by implementing the SMF solutions across their property.